Marketing and Promotions

This department deals with the Marketing & Promotions, Distribution and Advertising & sales of the following:

• Performing Artists (based on a particular package).
• Companies and Organizations Industrial and private.
• Media Products and services such as flyers, posters, CD and DVD.

We have a dedicated street team which serve as the face of Too Tense and offer a friendly and professional service whilst at work. We also advertise and market via radio and showcase events in addition to E-marketing.

Marketing and Promotions

This includes the following services:

• Market research
• E-marketing (online) via contact lists
• Showcase events and giveaways from corporate sponsors

Market research and consumer feedback

TTM&P conduct qualitative as well as quantitative market research for smaller businesses. We do this by interviewing the general public on behalf of organizations looking for information on how best to market their products and services. We conduct interviews either via telephone or via street teams which deal with the public face to face and also via door to door marketing. We compile contact lists of interviewees for further contact and based on permission following the data protection act can make contact list readily available to organizations.

Corporate Marketing

This is based on contracts over longer periods of time whereby TTM&P will handle a company's marketing and sales externally i.e. we act as a company's marketing department covering all aspects of their marketing plan if there is one in force or actually drafting a new marketing plan for businesses that do not have one.

Distribution

We move and hand out intellectual properties, flyers, posters, CD/DVD via street teams. We can also sell your product for you via our online store and/or also via our street team. We are willing to travel to designated places to distribute and/or sell according to the needs of the client.

Advertising & Sales

We can advertise you and/or your product either on air or online. We can also sell your products and services for you using our online store as well as contracting external stores to sell your product. This includes the following services:

• Online advertising space.
• Sale of products via online store using secure payment method.
• Radio airplay for adverts.

For further information and quotations, click here to contact us.

Artist Management

We manage an artists career from grass roots to full blown success. Although success is never guaranteed by TTM&P, we do more than our best to give you a head start on that long and sometimes lonely road. We offer personal relationships with our clients as we believe that too many clients can distract from what's really important; an individuals' happiness with what they do.

Our managers work closely with people from within the music industry to ensure certain levels of success and exposure.

For further information and quotations, click here to contact us.

Media Production

TTM&P deal with audio and visual production, audio production i.e. music and visual production i.e. film/photography and web /graphic design. We either produce the music ready for purchase or we produce the music and write the lyrics/script as and where instructed i.e. either for songs, jingles or for adverts.

Film & Photography

This service includes the following to name a few:

• Hire of a film crew or a director to film you and/or your events, adverts and services.
• Script writing for music videos, adverts and plays.
• We have photographers that can capture you, your mood and even some of the background.
• Videos, adverts and picture editing as well as copyrighting.

As well as doing what is asked of us, we also offer advice in order to help enhance the quality of your work. This is because once your film or picture passes through our doors, we have as much to gain or lose as you do. Our reputation for quality of service is very important to us.

Visual Production (Graphic Design)

We work with top quality directors, photographers and web/graphic designers/developers who strive to continuously improve the way in which products, services and/or performers are viewed and advertised via TV or online. All our directors, photographers and web graphic designers/developers are passionate about theirs and your work and so will always offer you the best quality possible at cost effective prices.

Related services:

• – Television advert production
• – Web design and development
• – Audio and Video production

For further information and quotations, click here to contact us.

Audio Production

We work with top quality directors, photographers and web/graphic designers/developers who strive to continuously improve the way in which products, services and/or performers are viewed and advertised via TV or online. All our directors, photographers and web graphic designers/developers are passionate about theirs and your work and so will always offer you the best quality possible at cost effective prices.

For further information and quotations, click here to contact us.

Web Design & Development

Web development is broken down into two areas: front-end development and back-end development. Front-end developers are a mix of a designer and a back-end developer. They are responsible for turning designs into a web site, user interface and JavaScript widgets. Back-end developers generally have no artistic ability and have not seen the light of day since they first turned on a computer. They spend their spare time watching Star Trek and coding Nintendo DS emulators. Back-end developers are responsible for programming into existence all the functions of your web site that it's users will experience but never see - XML parsers, elaborate product databases, eCommerce integrations etc.

Front-end Development

The first stage of front-end development is to turn a design or set of designs into HTML and CSS. The majority of web developers will simply use a WYSIWYG editor like Dreamweaver to put your site into HTML. This is little more difficult than using Microsoft Word and results in an unprofessional end product. Web sites that have been constructed in a WYSIWYG editor will suffer from all of the following:

• Messy and bulky code, which is difficult to update and maintain
• Pages will not be geared for search engine optimisation
• Updates to the site will cause degradation to already low quality HTML
• HTML will be inflexible and suffer from accessibility issues, reducing your target audience
• Contain numerous coding errors, which can cause cross-browser incompatibility and confuse search engines, again reducing your target audience
• Only makes use of a fraction of HTML and CSS

At TTM&P every single page is hand-coded using scaleable, semantic, HTML markup. This means:

• Our code is clean & minimal, resulting in pages that are easy to manage and update
• HTML is constructed in a way to best inform search engines what that page is about
• HTML is scaleable, meaning any content can be changed to fit any requirements and the size of the site can be increased infinitely without degradation (for accessibility & gee wizz purposes)
• HTML and CSS is provided free of errors and compatible with major web browsers
• Web site will be compatible with all screen resolutions

Just to give you an idea, 1% would be a liberal estimate of the number of sites on the internet that have a solid HTML foundation. In our opinion HTML is the easiest part of making a web site. So if so many development companies can't get that right what else are they going to do half-heartedly?

Back-end Development

Once a project has been through front-end development it is handed over to a back-end developer. This is the stage where all the 'behind the scenes' work goes on - the front-end of the site is connected to programming functions and databases that will make the web site actually work.

Once a project has been through front-end development it is handed over to a back-end developer. This is the stage where all the 'behind the scenes' work goes on - the front-end of the site is connected to programming functions and databases that will make the web site actually work.

Our approach to programming is modular and object-orientated. All of our programming is created with extensibility in mind. Most of our programming is built on frameworks, which allows us to do more, to a higher standard in less time. We have our own content management framework, which allows us to build any form on content management on strong foundations. We do not create anything that uses systems or pre-built packages; quite simply because they are inflexible, difficult to maintain and we would not insult our client's confidence in us by giving them something we have just downloaded for free (not pointing any fingers). You'd be surprised at the number of 'development companies' that charge an arm and a leg for lightly modified pre-built packages and a £20 template.

Search Engine Optimisation (SEO)

Pretty much every web development company out there offers search engine optimisation (SEO). But how many of them could get you to page one of Google for anything more competitive than 'organic plums farm in Chipping Sodbury'. The answer is not many.

If an 'SEO consultant' is telling you search engine optimisation is all about META tags, you should quickly put your money away and run for the nearest exit. There was a time when you could stuff META tags full of spam and hey presto you were on page one. Thankfully those days are long gone. Search engines are constantly evolving with the aim of providing higher quality and more relevant search results. To put it simply, in the big picture, META tags are about as useful in a search engine optimisation campaign as a punnet of organic plums.

Our SEO service is broken down in to two areas:

• On-site search engine optimisation - this involves making sure your site is easy for search engines to index and each pages tells the search engines what it is about
• Off-site search engine optimisation - this involves getting your site known on the internet, so search engines have a reason to think your site is worthy of being on page one

On-site Search Engine Optimisation

On-site search engine optimisation can come in two stages, the first stage being initial optimisation. The aim is to create each page of your web site so that it tells the search engines exactly what it is about through the use of semantic HTML. At this stage we are shooting in the dark, since we don't know exactly what people are searching for to find your products and services. However, we use a number of tools we have available to us to guess what keywords people are searching for. It also takes a certain amount of common sense, e.g. if your web page is selling organic plumss it would be highly probable that you would like it to be optimised for the keyword 'organic plumss'. It is possible to increase the amount of keywords a web page is optimised for, which is carried out in the second stage of on-site search engine optimisation.

The second stage of on-site search engine optimisation involves reviewing what people are searching for to find your web site and to try and push your site into other markets that have become apparent are worth targeting. Realistically, you can only optimise a page so much for multiple keywords/phrases without weakening the other search terms and making the page read like a shopping list. However it is possible to optimise a page for a myriad of search terms using off-site optimisation.

Off-site Search Engine Optimisation

Off-site search engine optimisation is the main focus for all good SEO consultants in the modern search engine marketplace. You can make off-site optimisation work without any on-site optimisation, but the results are much better when the two are coupled. If you have been on the internet for a few years, it may be that your site already has some off-site optimisation that has happened naturally. This is a phenomenon which we can harness using a method known as link baiting. It is probably the most effective type of long-term SEO. We have dealt with some companies that have had a surprisingly good off-site optimisation without actually doing anything. Whereas other have been on the internet for years, spent large amounts of money on conventional advertising and were as good as invisible on search engines.

Whether you already have a good presence on search engines, have struggled for years to get anywhere or have a brand new site that hasn't even been indexed we can help. The service is quite simple and it works like this:

• You tell us what keywords you want to appear on page one of Google for
• We give you a price for the keywords and may also suggest a few others
• You choose the keywords you would like to have optimised

For your consideration…

When you are looking for a company to represent you on the internet to get the best results for web design, web development and SEO you would generally need to contract a specialist for each area. This can stagger your web site and reduce its overall impact. At TTM&P, we have brought strength into the company for all areas to ensure a high level of service.

If you've reached this far and you don't think we are the web design / development / search engine optimisation company for you, we wish you the best of luck on the internet. Or if you're interested in getting more information or have already decided that we are the company for you do not hesitate to contact us.

For further information and quotations, click here to contact us.